Top 5 Social Networking Apps in Bulgaria: Q4 2024 Performance

In the fourth quarter of 2024, the top social networking apps in Bulgaria showed varied performance trends, as detailed by Sensor Tower's data.

Threads from Instagram, Inc. experienced fluctuations in weekly downloads, peaking at about 13K in early December. Meanwhile, its weekly active users increased from 289K to approximately 335K by the end of the quarter.

Telegram Messenger, published by Telegram FZ-LLC, saw a steady rise in weekly revenue, reaching around $5.1K in late December. Downloads also increased, peaking at nearly 16.9K in early December, while active users remained robust, closing the quarter at roughly 942K.

WhatsApp Messenger maintained a consistent presence with a notable increase in weekly downloads, reaching over 23K at the end of December. Active users showed a significant rise, from 1.46M to 1.69M by quarter's end.

Rakuten Viber Messenger from Viber Media SARL showed stable weekly revenue, peaking at $4.6K in mid-November. Downloads increased towards the end of the quarter, hitting nearly 17.9K in late December, with active users hovering around 2.87M.

Facebook saw a rise in weekly downloads, reaching a high of 35.4K in late December. Active users remained strong, starting at 2.05M and ending the quarter slightly lower at 1.99M.

These insights from Sensor Tower highlight the dynamic landscape of social networking apps in Bulgaria, with each app showing unique trends in user engagement and monetization.